CAP Census

A Brief Argument on Behalf of the Census

Center for American Progress

Project Type / Film & Motion Graphics, Digital Design

Client Type / Not-for-Profit

Services / Animation, Creative Directon, Design, Strategy

An animation showing how the U.S. Census informs our society (and contains some of the most awesomely random data in America)

THIS ANIMATION took on the seemingly the impossible task of making the U.S. Census Bureau look sexy and incredibly important to our daily lives. The U.S. Census is under threat of being defunded and this animation aims to raise awareness of how much we rely on Census data to help us do simple things, like buy a sofa at a nearby store or send your kids to school.

COLLABORATORS Made by Morel